Each year, about twice a year, I teach a social media
marketing crash course in Philadelphia. For the last ten years I have seen at
least 100 different Facebook business and personal page themes. The website and
application updates are visual, loading time, and effective navigation.
For business owners, it can be frustrating keeping up with Facebook
updates – especially once you are in a comfortable groove. The reality is more
than half of U.S. small business owners do not specialize in marketing and
branding. The thought of self-training is daunting, and outsourcing is overpriced.
To ease your pain, this article addresses common social
media marketing verbiage or lingo used. I will also discuss frequently
asked questions about Facebook business page feature. As a result, you will be
able to understand the marketing terminology used by Facebook. This knowledge
will allow to spend more time focusing on messaging and reviewing analytics.
Commons social media terms
Actions on Page:
The Actions on Page insight allows you to understand what people do when
they are on your Page. The few actions that Facebook considered are clicking on
“Get Directions”, clicking on your phone number, clicking on your website, and
clicking on your action button.
Algorithm: an algorithm is a set of formulas
developed for a computer to perform a certain function. This is important in
the social sphere as the algorithm’s sites like Facebook and Google use are
critical for developing content promotion strategies.
Avatar: An avatar is an image or username that stands
for a person online, most often within forums and social networks.
Blog: Blog is a word created from two words: “web
log.” Blogs are supported by an
individual or a business with regular entries of content on a specific topic,
descriptions of events, or other resources such as graphics or video.
"Blog" is used as a verb,
meaning to keep or add content to a blog.
Clickbait: Clickbait is a term to describe marketing
or advertising material that employs a sensationalized headline to attract
clicks. They rely heavily on the "curiosity gap" by creating just
enough interest to provoke engagement.
Comment: A comment is a response or reaction to a
blog post or message on a social network.
Crowdsourcing: Crowdsourcing, like outsourcing,
refers to the act of asking for ideas or content from a group of people,
typically in an online setting.
Engagement: Engagement is the interaction between
people and brands on social networks. For example, on Facebook, engagement
includes likes, comments and shares.
Engagement Rate: Engagement rate is a popular social
media metric used to describe the amount of interaction -- likes, shares,
comments -- a piece of content receives.
Facebook Group: Pages allow real organizations,
businesses, celebrities and brands to communicate broadly with people who like
them. Official representative creates and manage Facebook Groups. Facebook Groups
supply a space for people to communicate about shared interests. Anyone can
create a one or more Facebook Groups.
Facebook Stories:
Facebook Stories are short user-generated photo or video collections
that can be uploaded to the user's Facebook.
Fan Page: A fan page (also referred to as a business
or like page) is the only way for entities like businesses, organizations,
celebrities, and political figures to represent themselves on Facebook. Unlike
a personal Facebook profile, fan pages are visible to everybody on the
Internet.
Fans: Fans is the term used to describe people who
like your Facebook Page.
Follower: In a social media setting, a follower
refers to a person who subscribes to your account to receive your updates.
Friends: Friends is the term used on Facebook to stand
for the connections you make and the people you follow. These are individuals
you consider to be friendly enough with you to see your Facebook profile and
engage with you.
Geotag: Geotags
are directional coordinates that attach to a piece of content online. For
example, Instagram users take photos and often use geotagging to highlight the
location.
Hashtag: (on social media sites such as Twitter or
Facebook) a word or phrase preceded by a hash or pound sign (#) and used to show
messages on a specific topic.
Movies: U.S.
Facebook allows users to see which movies are playing nearby, available
showtimes and a list of local theaters and their movie selections.
Social media: a
form of electronic communication (as websites for social networking and
blogging) through which users create online communities to share information,
ideas, personal messages and other content (i.e. videos, photos).
Social media platform: a social media platform is a
type of software of technology that enables users to build, integrate or help
community, interaction and user-generated content. Blogs and wikis are both
social media tools, while, Facebook, Wordpress and Wikispaces are social media
platforms for people and companies to use to engage in blogging and creating
wikis.
Tag: You can
tag a photo to show who is in the photo or post a status update and say who
you're with. If you tag a friend or business like page in your status update,
anyone who sees that update can click on the hyperlink (your friend's name or
like page) and go to their profile.
User-generated content: the production of content by public
rather than paid professionals and experts in the field. Also called “peer
production”. User-generated content refers to materials such as blogs, daily
news, encyclopedias and other references, product and movie reviews as well as
articles on any subject. Editors, journalists, students generate content for
school or work. Content creation is even a form of leisure, like journaling or personal
blog post.
About the author: DeAnn
Cox is an E-Commerce Entrepreneur, Management, Development & Stewardship
Specialist, and Founder of South Jersey Gay Pride. DeAnn enjoys owning and running
own five companies. Each of her companies allows her to travel the world, make
great friends, impressive networking, and plenty of business opportunities. She
has over seventeen years of experience in fundraising, social media, market
research and administration with a strong visual sense, excellent writing
skills and ability to translate ideas and design concepts across all
organizational levels. In her spare time, DeAnn enjoys working out,
volunteering, video and board games, and spending time with her family.
