Understanding Facebook Business Page Lingo

Each year, about twice a year, I teach a social media marketing crash course in Philadelphia. For the last ten years I have seen at least 100 different Facebook business and personal page themes. The website and application updates are visual, loading time, and effective navigation.

For business owners, it can be frustrating keeping up with Facebook updates – especially once you are in a comfortable groove. The reality is more than half of U.S. small business owners do not specialize in marketing and branding. The thought of self-training is daunting, and outsourcing is overpriced.

To ease your pain, this article addresses common social media marketing verbiage or lingo used. I will also discuss frequently asked questions about Facebook business page feature. As a result, you will be able to understand the marketing terminology used by Facebook. This knowledge will allow to spend more time focusing on messaging and reviewing analytics.

Commons social media terms

Actions on Page:  The Actions on Page insight allows you to understand what people do when they are on your Page. The few actions that Facebook considered are clicking on “Get Directions”, clicking on your phone number, clicking on your website, and clicking on your action button.

Algorithm: an algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithm’s sites like Facebook and Google use are critical for developing content promotion strategies.

Avatar: An avatar is an image or username that stands for a person online, most often within forums and social networks.

Blog: Blog is a word created from two words: “web log.” Blogs are  supported by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. "Blog" is  used as a verb, meaning to keep or add content to a blog.

Clickbait: Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement.

Comment: A comment is a response or reaction to a blog post or message on a social network.

Crowdsourcing: Crowdsourcing, like outsourcing, refers to the act of asking for ideas or content from a group of people, typically in an online setting.

Engagement: Engagement is the interaction between people and brands on social networks. For example, on Facebook, engagement includes likes, comments and shares.

Engagement Rate: Engagement rate is a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.

Facebook Group: Pages allow real organizations, businesses, celebrities and brands to communicate broadly with people who like them. Official representative creates and manage Facebook Groups. Facebook Groups supply a space for people to communicate about shared interests. Anyone can create a one or more Facebook Groups.

Facebook Stories:  Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook.

Fan Page: A fan page (also referred to as a business or like page) is the only way for entities like businesses, organizations, celebrities, and political figures to represent themselves on Facebook. Unlike a personal Facebook profile, fan pages are visible to everybody on the Internet.

Fans: Fans is the term used to describe people who like your Facebook Page.

Follower: In a social media setting, a follower refers to a person who subscribes to your account to receive your updates.

Friends: Friends is the term used on Facebook to stand for the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.

Geotag:  Geotags are directional coordinates that attach to a piece of content online. For example, Instagram users take photos and often use geotagging to highlight the location.

Hashtag: (on social media sites such as Twitter or Facebook) a word or phrase preceded by a hash or pound sign (#) and used to show messages on a specific topic.

Movies:  U.S. Facebook allows users to see which movies are playing nearby, available showtimes and a list of local theaters and their movie selections.

Social media:  a form of electronic communication (as websites for social networking and blogging) through which users create online communities to share information, ideas, personal messages and other content (i.e. videos, photos).

Social media platform: a social media platform is a type of software of technology that enables users to build, integrate or help community, interaction and user-generated content. Blogs and wikis are both social media tools, while, Facebook, Wordpress and Wikispaces are social media platforms for people and companies to use to engage in blogging and creating wikis.

Tag:   You can tag a photo to show who is in the photo or post a status update and say who you're with. If you tag a friend or business like page in your status update, anyone who sees that update can click on the hyperlink (your friend's name or like page) and go to their profile.

User-generated content: the production of content by public rather than paid professionals and experts in the field. Also called “peer production”. User-generated content refers to materials such as blogs, daily news, encyclopedias and other references, product and movie reviews as well as articles on any subject. Editors, journalists, students generate content for school or work. Content creation is even a form of leisure, like journaling or personal blog post.

About the author:  DeAnn Cox is an E-Commerce Entrepreneur, Management, Development & Stewardship Specialist, and Founder of South Jersey Gay Pride. DeAnn enjoys owning and running own five companies. Each of her companies allows her to travel the world, make great friends, impressive networking, and plenty of business opportunities. She has over seventeen years of experience in fundraising, social media, market research and administration with a strong visual sense, excellent writing skills and ability to translate ideas and design concepts across all organizational levels. In her spare time, DeAnn enjoys working out, volunteering, video and board games, and spending time with her family.

FreedomVoice App Frozen: SOLUTION

Coaching Students How To Ask For Help

It’s true. Many students fail because they did not ask for help. Failure to ask for help results in poor academic performance, stronger challenges with future education, and lowered self-esteem. There are countless reasons why students don’t ask for help, but MileStone Academy educators have created several strategies to coach students how to ask for help. Wherefore, its student become stronger advocates of their learning styles. In order to find a solution, we must first and foremost answer the following three questions: Does the student know they need help? Why do students struggle to ask teachers for extra help? Has the teacher created a safe space to encourage their students to ask for help?

In this article we will discuss three techniques MileStone Academy use to coach students how to ask for help.

IMPROVE META-COGNITION 

Meta-cognition refers to a student’s awareness and ability to control their own thinking. Parents and teachers usually act as arbitrator for students. Students first need to know that they need help, and then they need to understand that they’ll be supported when they ask for it. This should begin as early as elementary school.

It is important for parents and teachers to allow students to self-monitor pre-and post-performance. Essentially, encourage self-awareness. For example, after a test or project, try asking open-ended questions. An open-ended question is a question that cannot be answered with a “yes” or “no” response. Open-ended questions allow respondents to include more information, including feelings, attitudes and understanding of the subject. Try using these open-ended questions after their next test or project:

Try using these open-ended questions after their next test or project:

• Can you tell me at least one thing that has helped you to be successful? What would you have done differently? How did you prepare for the __? 
• Which strategies do you want to try using more often? 
• How do you think you’re doing in _____? 
• How do you know, and have you confirmed this information with your teacher? 

Self-awareness should grow outside of school work, because it plays a valuable role in the progress of emotional and social situations. Writing down your thoughts, also known as, journaling allows people to observe their thoughts and feelings. This allows them to gain valuable self-knowledge. 

HELP ME, HELP YOU

When a student does not pass or do their best performance on a project or test, the first thing their parent and teacher asks is: Why didn’t you ask for extra help? Unfortunately, many students, at any age, struggle to ask teachers for extra help for various reasons. They may feel shame or embarrassment. For example, teachers often notice when a student is sitting in silence with a look of confusion and will call their name to encourage them to organize their thoughts or ask for help. Other students are independent and would rather try to fix the problem on their own. They may fear that asking for help shows weakness or failure in their personality, yet wise adults could tell them that asking for help is instead a sign of maturity and strength.

MileStone Academy helps students understand how they learn best and allow them to be advocates for their own learning by teaching them how to ask for help.

TWO WORDS: SAFE SPACE

Many people would agree that they would not ask for help if they thought someone would laugh at them. Therefore, students need to feel safe in order to be vulnerable and honest enough to ask for help. Team-building activities increase the sense of community in the classroom. Coach students by creating posters that reiterate classroom rules and values and hang inspiring quotes on the walls have been very successful at MileStone Academy.

Another awesome method for teachers to promote an open and affirming classroom is to: BE HONEST TOO. When a teacher makes a mistake, accidentally or on purpose, use this as an opportunity to talk about flaws and how to be strong in self-awareness. Plus, students enjoy catching their teacher making mistakes! 😋

Do you know a student who needs coaching on how to ask for help? Contact the Cox Firm to schedule your first or next consultation.

6 Quick Tactics That Will Super Charge Your Annual Campaign

6 Quick Tactics That Will Super Charge Your Annual Campaign 

As you and your colleagues rush to wrap up projects and begin new ones, nonprofit teams who participate have only one concentration: increasing campaign financial results.

Fundraising campaigns are a necessity to non-governmental charities who provide food, shelter, mental health, immigration services and so much more to our community members in need.

While it’s important to keep your head in the game while fundraising, it’s perilous when it comes to your strategic fundraising efforts. Annual campaigns typically take place during a few powerful fundraising months, but a good portion of all donations comes in during the last three days of the year.

So, while you’ve been promoting your campaign continuously up to this point, within the next 12 months it’s time to super charge your campaign results. Here are six steps you can take to power through your campaign.

1.     Say Thanks (With a Soft Ask)

You’ve been sending out innovative and targeted emails and making follow up phone calls, but at this point, you worry you might fatigue your donors and prospects. Then again, you still must lock in those cruicial gifts.

Try a soft-ask. To give your donors some breathing room between your hard asks, send an email at the start of the week that includes a delicate or “soft” ask. The emphasis of your email should be on thanking your donors or sharing impact stories, but then you can hyperlink to your donate page or include a donate button in the footer.

2.     Whip Up a Quick eCard

An eCard (electronic card) allows a donor to share the goodwill they experience when donating. Rather than receiving a note that a donation was made in their honor, the dedicatee gets a personalized, stylized eCard for a much more meaningful and delightful experience.

3. Emphasize Any Matching Campaigns

If there’s one thing donors like more than making an impact, it’s the ability to double it. Now’s the time to promote your donation matching campaigns at full throttle. Announce them in your email campaigns and on social media.

4. Maximize Last-Minute Email Appeals

Your targeted email appeals are some of the most critical messages in your entire campaign. You want to amplify the sense of urgency as the crusade draws to a close.

To creatively ramp up the sense of urgency, you can even include a graphic or GIF that counts down the remaining time to contribute.

5. Reach Out to Your Campaigners

If you’re leveraging peer-to-peer fundraising this season, reach out one last time to your fundraisers. Send an email thanking and celebrating supporters for their efforts up to this point, and then inform them that this is the final stretch; the heightened sense of urgency will motivate people to boost their efforts. If you have the resources, take the time to call your power fundraisers to share your goal progress. This individualized outreach can refresh their enthusiasm to help close out a solid year.

Invite your heavy-hitters to help give your campaign one final push. To make it easier for them, send them tailored communications. Include any emotional invoking stories, photos, or videos that will help motivate prospect donors to give.

Also, remind fundraisers that if they haven’t done so already, they can kick off some campaign momentum by making their pledge first.

6.  Wrapping up the Year-End Campaign

These final month, days, and hours are potentially the most important of the entire campaign.

Make sure you plan your final strategy. What emails are you sending out, and when? Are you focusing on engagement on social media? Are you making any phone calls, and if so, when? These are just a few of the questions to ask yourself as you lock down your game plan for the next week. It’s time to cross the finish line strong.

It’s important to always push your fundraising campaigns to a strong finish, but it’s crucial when dealing with a year-end campaign. This is a time of year when people are most apt to donate, and a large percentage of your annual donations will come in during the final hours and via paper pledges.

As always, if you are looking for service, have any questions or concerns please feel free to contact us.

Written by DeAnn M. Cox
Original Date Posted:  January 14, 2019
Cox Consultant and Management Firm - All Rights Reserved. 

If You See This On Your Walmart Receipt Call The Police Immediately

If You See This On Your Walmart Receipt Call The Police Immediately – Here’s What It Means...
Americans have a love/hate relationship with the world’s biggest retailer in that products come cheap, but at a price with what typically turns out the be a really bad shopping experience or awful customer service.

Of all the retailers in the country, Walmart is typically branded one of the most American ones. They profit heavily from their reputation of patriotic values and being the picture of success from capitalism, hard work, and the fruits of pursuing the American dream, despite using cheap overseas labor to produce a glutenous amount products.

While there are a number of ways that Walmart is losing customers in droves, especially recently, when the store’s CEO decided to get divisive in politics and turn on our president, there’s one shocking detail on store receipts that’s causing customers to call the police. It’s been widely reported as a consumer report for shoppers to keep an eye out for one specific code on their receipt and if you see it, to alert authorities as it allegedly signifies that you’ve just become the victim of a scam.

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Step by step instructions of how to send or request money using Facebook. Produced by Cox Consultant and Management Firm. Subscribe for more tips! Get a free consult and quote - schedule at www.CoxBestMarketing.com.





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